That’s right, Windows Mobile is getting re-branded. Get use to the name, as arbitrary as it sounds. It took me a while to realize that WP7S meant Windows Mobile 7… oh well, that’s just one more acronym to store my database (brain).

But really, Microsoft is making a bold move by rebranding Windows Mobile 7 to Windows Phone 7 Series. Here’s the truth behind why they did it. Some will say that it’s because they just want a fresh look to compete with the iPhone and Android. While that is partly to blame for the change of name, it’s not the only thing. The truth is that Windows Mobile is garbage. And don’t take my critique for anything negative against Microsoft as a company; but Windows Mobile, the entire series, was crap. Microsoft was simply one of the first players in the smartphone and pocket pc market, so that’s how they got so big.

Windows Phone 7 Series should surprise us. Personally, as a consumer, I hope to throw my WM6 phone out my car while driving 90mph on the freeway when Windows Phone 7 is released.

Microsoft knows how important it is to retain their mobile market share in an increasingly mobile world. Read more about the new Windows Phone at Microsoft’s site or any Windows Phone 7 blog.